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Customer Favourites

Luxurious Glow Serum

Get the glow back with this potent product for dull,
damaged and pigmented skin.

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Aloe Moisture Surge

A true multitasker that plumps &
enhances the natural dewiness of your skin.

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Vitamin C Serum

Battle hyperpigmentation, uneven skin tone and dullness
with our potent Vitamin C Serum.

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About Pure by Priyanka

A blend of ancient Ayurvedic secrets and modern science is what Pure by Priyanka - Myoho aims to deliver. Infused with simple, yet potentially effective nature-derived ingredients, we seek to combine the best of both worlds.

All our products have been formulated keeping 'Myoho' in mind, which means to revive or to improve. Crafted in extremely small batches, our products are fresh, pure and non-toxic. All our suppliers have to undergo a thorough evaluation process before we finalize and source our ingredients.

Made with utmost love, faith and passion, our products offer superior efficacy and convenient usage. We are continuously working and treading on the path of helping you get naturally radiant skin and lustrous hair.

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Apart from brightening your skin, Vitamin C has powerful antioxidant properties, which means that it protects your skin against free radical damage. Applying Vitamin C during your morning skincare routine is amazing - as it works to fight exposure to free radicals and UV rays throughout the day. However, Vitamin C has a tendency to make your skin photosensitive, which means that your skin becomes more sensitive to UV rays from sunlight. Here comes the role of your favourite sunscreen - it protects your skin against those harmful UV rays! A study published in the Indian Dermatology Online Journal (2013) found that sunscreens block only 55% of the free radicals produced by UV exposure. To optimize UV protection, it is important to use sunscreens combined with a topical antioxidant. Vitamin C does not absorb UV light but exerts a UV-protective effect by neutralizing free radicals, while this effect is not seen with sunscreens. Under laboratory conditions, it has been shown that the application of 10% topical Vitamin C showed a statistical reduction of UVB-induced erythema by 52% and sunburn cell formation by 40-60%. Our Vitamin C serum, with a total strength of 15% (5% tetrahexyldecyl ascorbate & 10% L ascorbic acid), is also enriched with aloe vera, green tea, hyaluronic acid, and licorice extract to enhance its efficacy. Apart from protecting against harmful UV rays, the Sun Kissed Mineral Sunscreen also nourishes your skin like a dream! Incorporate this power couple into your skincare routine for beautiful, healthy skin! . . . . . . . #vitaminc #serum #getglowing #sunscreen #facial #antioxidant #facialathome #sunprotection #vitamincserum #beauty #clearskinroutine #obsessedwithskincare #skincareregime #skincarebrand #indianskincarebrand #localforvocal #purebypriyanka

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