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Feb 21, 2022


Priyanka Sarna

These words of wisdom come from the famous Swiss physician and alchemist, Paracelsus.
It is also quoted that herbs are the friend of the physicians and the pride of cooks.
And from the times immemorial, the only healing and enhancing the life state of humans came from natural herbs present in our mother earth.
And today I will be sharing the role of herbs in our cosmetics.
It can accurately be said that plants created and continue to create the world we live in.
The concept of beauty and cosmetics is as ancient as mankind and civilization.
In those times there were no fancy creams or cosmetic companies, and the only thing they relied on to beautify themselves was herbs and plants.
Indian herbs and it's significance are popular worldwide.
The most precious was the knowledge of nature, compiled in the Ayurveda.
And thus, we Indians gave the world the most scared science of Ayurveda.
And it came as a mysterious box of medical science. The science of Ayurveda had utilised many herbs and floras to make cosmetics for beautification and protection from external affects.
The natural content in the herbs does not have any side effects on human body, instead enrich the body with nutrients and other useful minerals. Hence, herbal cosmetics have growing demand in world market and is an invaluable gift of nature. Herbal extracts are primarily added to the cosmetic formulations due to several associated properties such as antioxidant, anti inflammatory, antiseptic and antimicrobial properties. 
Even today, people in rural and urban areas depend upon herbs for traditional cosmetics. 
The herbal extracts, as a whole or part, have been used for various ailments of the skin, hair, and dental care for overall appearance. 
Cosmetics alone are not sufficient to take care of skin and others body parts, it requires association of active ingredients to check the damage and ageing of the skin. 
Herbal cosmetics products claimed to have efficacy and intrinsic acceptability due to routine use in daily life and avoid the side effects which are commonly seen in synthetic products. 
Due to the awareness of the environmental damage caused by industrialization, a trend has developed to use products with natural ingredients. Various adverse effects may occur in the form of acute toxicity, percutaneous absorption, skin irritation, eye irritation, skin sensitization and photosensitization, sub-chronic toxicity, mutagenicity, and photo toxicity by the usage of synthetic products. And that’s why today’s generation prefers herbal cosmetics for hair, skin and dental care.
The herbal cosmetics are the preparations containing phytochemical from a variety of botanical sources, which influences the functions of skin and provide nutrients necessary for the healthy skin or hair. The natural herbs and their products when used for their aromatic value in cosmetic preparation are termed as herbal cosmetics.
Herbal cosmetics, here in, after referred as products, are formulated using various permissible cosmetic ingredients to form the base in which one or more herbal ingredients are used to provide defined cosmetic benefits.
With advent of modern technology in beauty sciences, new researches are being undertaken to create more and more nature as well as skin-friendly, effective and safe formulations, using the age-old herbs known to have medicinal properties.
Herbal remedies enrich the body with nutrients and other useful minerals.There is increased scientific evidence that plants possess a vast and complex arsenal of active ingredients which not only have the ability to calm or soothe the skin but also to restore actively, heal and protect the skin.
Being a person for all things natural, i myself have always been a herbal enthusiast, when started my own brand, the sole aim was to produce something so natural and effective for taking care and beautifying the skin, hair and body.
And then PUREBYPRIYANKA came into existence.
From the day we started till now, the more deeper we dig, doing researches and studies, the more enticing this world of herbs seems to me.
It's unbelievable that how nature has all the answers and remedies for each of our skin as well as body related issues.
It's a vast treasure, always there to give, if only we have the correct ways and sensibilities to recieve.
From the most common and easily available herbs like Aloevera, cinnamon, raw turmeric etc. to the ones which are rare and has to be procured from far off places, like lavender, tea-tree oil, rose-hip oil etc. when added in any new formulations, the delight of getting your hands on the final product is something very divine.
Each new formulation imparts doublefold knowledge, and delivers a conscientious satisfaction of creating something which is going to work in the long run, without harming the humans as well as the environment.
Be it PBP's Ubtan, Morninga Hairpack, Date Fruit Scrub, the presence of indigenous herbs increases the potency of the product, targeting the main concerns, providing optimum benefits.
And therefore, this is how magical the power of herbs is, therapeutic and effective.
And i will wind up now, but not without sharing this thought :
So trust the nature, to heal and nurture.... And all it needs is patience, to reap the benefits.

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